Most people don’t breathe properly. Are you one of them?

Shallow breathing may be the reason for your anxiety and panic attacks... what are you doing about it?

Gasping breath messes up your biology

Drag the slider to see the damage shallow breathing does

Deep breathing

Shallow breathing

Shallow breathing

Deep breathing

“Shallow breathing hobbles the diaphragm's range of motion. That can make you feel short of breath and anxious”.

If you’ve been waiting for a sign, this is it...

So why not ease anxiety the way that helped thousands of people?

And something that is...


Endorsed by psychiatrists

Reduces anxiety in weeks

Gives scientifically proven results

Designed by a therapist

Inspired by ancient wisdom

Meet the Shift

Meet the Shift

The Shift helps you control your breath, so you can...

Decrease stress hormone

Slow down heartbeat

Decrease blood pressure

Loosen up muscles

Endorsed by 80+ psychotherapists nationwide

Stress relief. Backed by science

“A way to build resilience to stress, anxiety, and anger.”

“Breath control helps quell errant stress response.”

“Breathing deeper improves health and posture.”


“The Shift not only focuses your attention on the exhalation, but due to the size of the opening, your exhales slow down.”

“A way to build resilience to stress, anxiety, and anger.”

“Proper breathing brings better health.”

This is how you breathe through stress with the Shift

This is how you breathe through stress with the Shift


Inhale deeply through only your nose to fill your belly with air. Become aware of your thoughts.


Gently exhale through The Shift for 8-10 seconds to release all of the air and toxins from your body.


Relax your jaw and shoulders after you exhale. Notice your thoughts ‘shifting’ to your breath.


You’ve just sent a signal to your nervous system to calm down. Repeat breathing cycle at least 5 times.

4.8/5 based on reviews

Start your Shift today

The Shift for him

Available in 2 colors, comes with a ball chain

4.8/5 based on reviews

The Shift for her

Available in 4 colors, comes with a cable chain

4.8/5 based on reviews

You have questions.
Let people who used the Shift help us answer them.

Why do I even need a tool?
We all tend to forget about the simplest things, all the time. Breathing is not an exception. The Shift is your physical reminder to breathe.

Check out a licensed therapist’s take on that...


Elizabeth P.  (Pittsburgh, US)

“Physically wearing it is definitely helping me to remember to take those minutes of calm through the day. LOVE this item, and thank you for its very thoughtful design!”


Ashley H.  (Fishers, US)

“The shift gives me a sense of calm just wearing it. I even showed my therapist and she thought it was an awesome idea - she ordered one for herself!”

How is this different from a straw?
We created The Shift in a partnership with a psychotherapist and meditation experts. We used data from over one year of testing to engineer the ideal length and diameter to produce the ideal exhale of 8-10 seconds.

Lindsay L.  (Hattiesburg, US)

I’m a respiratory therapist. I saw someone comment a straw can do the same thing....well not exactly. It doesn’t have the exact resistance this does to slow your exhalation. And much more fun than wearing a straw would be :)

How long does it take to work?
Within 2 minutes, the longer exhales activate your parasympathetic nervous system to calm your mind and body...

Tatianna S.  (Bothell, US)

As soon as I used the shift I was able to quickly calm my entire body with ease and little thought.