Where the precious metals featured in the Classic Shift colors are baked into the surgical-grade stainless steel, Koko features precious metal vermeil. This is a thick layer of 14k gold or sterling silver.

Our ultimate goal is to let our customer guide our journey toward providing value in everything from the products we offer to the content we publish. After consistently receiving requests from our customers for a luxury Shift with a look and feel closer to solid gold and sterling silver, we decided the time was right.

Our cofounders Vanessa and Todd spent countless hours searching for the perfect combination of shape, feel, and weight. Koko means presence, as in, Be Here Now. And we believe the resulting product you see here meets that demand for more presence, while creating the ultimate mindful experience by combining form and function and luxury.

The Classic Shift features kanji that translates to Be Still. The kanji on the back of Koko translates to presence, or our ability to be present, to be here now.

Not to be confused with regular gold plating, vermeil is a thick layer of 14k solid gold on sterling silver. It will last longer and you get the look and feel of pure gold jewelry at a fraction of the price.